CLIENT
CARTER WONG DESIGN

Project
LLOYD’S

Aside from exploding a few myths (Lloyd’s of London has no connection with a bank, and nor is it an insurance company), this client’s clear aim is to cement and grow its brand worldwide.

Carter Wong created a powerfully graphic corporate brochure for Lloyd’s to use across existing and new territories, supported by research and copywriting by Spitfire.

We also teamed up to create a campaign to help Lloyd’s compete for the best graduate and school leaver talent.