CLIENT
BIG FEATURES
Project
EXPO 2020: DUBAI BID FILMS
For countries and companies, the World Expos are like an Olympic Games or a World Cup.
And there is similarly fierce competition to host them.
For the 2020 Expo bidding process, Dubai brought in Big Features to devise and shoot their main bid films. Spitfire wrote three campaign films, with the brief of educating, persuading and charming a global voting panel.
Dubai won the bid, beating off competition from Russia, Brazil and Turkey. Its 2020 Expo, despite being delayed a year by the pandemic, went on to attract over 24 million visitors.
The bid campaign was launched with “Ali’s Film”, which also won Gold at the IVCA.
The UAE was founded in partnership and partnerships have played an important role in creating the city of Dubai.
ALI'S FILM We are pleased to feature 'Ali's Film', produced to support Dubai's bid to host World EXPO 2020. You can contribute to the campaign by 'liking' this film and sharing it with friends and colleagues.
